04.02.2011
One in 8 UK women will get breast cancer: study
LONDON (AFP) – Breast cancer rates in Britain increased over the last decade, with one in eight women now expected to develop the disease at some point in their life, figures released by a cancer charity showed Friday.
The number of women diagnosed with the disease in 2008 was 47,700, up from 42,400 cases in 1999, according to Cancer Research UK data.
The figures, released on World Cancer Day, revealed that there were 124 cases diagnosed per 100,000 British women in 2008, compared with 120 in 1999, representing a rise from one in nine women to one in eight.
Experts pinpointed lifestyle factors including alcohol consumption, obesity and the fall in birth rate as contributing factors.
The biggest jump occurred among women aged between 50 and 69, where cases rose by six percent. Rates among women aged between 25 and 49 fell by 0.5 percent.
However, the number of women surviving the disease increased with more than 75 percent of women now living for more than 10 years after developing the cancer.
Almost 65 percent of women with breast cancer now live for 20 years beyond diagnosis.
British women over 50 qualify for a screening every three years, and around 1.5 million women are screened in the country every year.
Sara Hiom, Cancer Research UK's director of health information, said: "Women cannot change their genes but small changes in everyday habits can help to reduce cancer risk.
"Cutting back on alcohol by keeping within Government recommended limits of no more than 14 units a week (a small drink a day) helps.
"Taking more exercise and eating a diet high in fibre but low in saturated fat can help maintain a healthy weight - which in turn reduces breast cancer risk.
"Women should also discuss hormone replacement therapy with their doctor as long-term use can raise breast cancer risk."
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Stock futures edge up as M&A tempers Egypt worry
NEW YORK (Reuters) – U.S. stock index futures edged higher on Monday as merger activity and expectations for solid earnings overshadowed concerns about the possible spread of unrest in Egypt to other parts of the Middle East.
Alpha Natural Resources said on Saturday it agreed to a $7.1 billion deal to buy Massey Energy Co, which was rocked by a deadly coal mining accident last year.
Massey shares jumped 12.5 percent in premarket trading to $64.40 while Alpha Natural slid 6.2 percent to $54.30.
Warehouse and distribution center owner AMB Property Corp and rival ProLogis said they would merge, one of the biggest real estate deals since the financial crisis.
But fears hung over the markets of political unrest spreading to oil-producing Middle East countries, driving up crude prices and threatening global growth prospects.
Protests to end the 30-year rule of President Hosni Mubarak continued over the weekend, heightening risk aversion for European investors already concerned by their own region's sovereign debt crisis and inflation.
U.S. stocks suffered their biggest one-day loss in nearly six months on Friday, preventing the Dow from notching its longest weekly winning streak since 1995.
"It appears the political situation is going to get worse before it gets better and during that short period of time anything could happen," said Peter Cardillo, chief market economist at Avalon Partners in New York.
"It's a fear factor and until this thing is resolved one way or the other, it is going to cause the markets to be jittery. We could expect a bumpy ride, notwithstanding good economic news and good earnings."
Exxon Mobil Corp is set to release fourth-quarter earnings, with profits expected to rise more than 30 percent. [nN30169616]
Other companies due to report include Anadarko Petroleum Corp., Gannett, Illinois Tool Works Inc and Eastman Chemical Company.
Economic data on tap for Monday includes personal income and spending for December and the Institute for Supply Management-New York release of the January index of regional business activity at 8:30 a.m.. The Chicago PMI for January is due out at 9:45 a.m..
S&P 500 futures rose 4.2 points and were above fair value, a formula that evaluates pricing by taking into account interest rates, dividends and time to expiration on the contract. Dow Jones industrial average futures rose 22 points, and Nasdaq 100 futures rose 7 points.
In other M&A action, CNOOC Ltd will pay $1.3 billion in its second shale deal with America's Chesapeake Energy Corp, the latest move by China's top offshore oil producer in its aggressive drive for overseas acquisitions. [nN30170001]
* European shares fell in early trade on Monday on concern that unrest in Egypt could spread.
* In Asia, Japan's Nikkei share average finished 1.2 percent lower and at one point hit its lowest since early December over Middle East concerns.
(Reporting by Chuck Mikolajczak; Editing by Kenneth Barry)
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Fox makes Super Bowl ad history with "Rio" promo
LOS ANGELES (Hollywood Reporter) – Twentieth Century Fox will make Super Bowl history on Sunday when a 30-second spot for 3D toon "Rio" becomes the first ad to air during the game with an embedded code.
The embed is tied to the popular smartphone app Angry Birds. It's the first time Fox has plugged a movie during the year's biggest televised event since "Jumper" in 2008.
The "Rio" promo will air during the fourth quarter of the showdown between the Pittsburgh Steelers and Green Bay Packers, which airs on the Fox Broadcasting Network.
During the spot, viewers will be invited to find the frame with the code, which in turns directs them to a special level of Angry Birds, which has entered into a first-of-its kind partnership with Fox. The level will take Angry Birds players to a Rio sweepstakes.
The sweepstakes winner will attend Rio's world premiere in Rio de Janeiro on March 22. That same day, Fox and Rovio launch the highly anticipated "Angry Birds Rio" app. The film opens April 15.
The Rio Super Bowl spot will be available across the web, including YouTube.
Paramount's the big buyer this year in terms of the Super Bowl. During the game, it will air spots for J.J. Abrams' alien-invasion pic "Super 8," the threequel "Transformers: Dark of the Moon," Gore Verbinski's CGI film "Rango," and Marvel's superhero pics "Thor" and "Captain America: The First Avenger."
Disney has bought time during the game for "Pirates of the Caribbean: On Stranger Tides," while Universal and DreamWorks' will plug the Daniel Craig-Harrison Ford sci-fi western "Cowboys & Aliens."
Studios also have bought time during the pregame, and during "Glee," which airs immediately following the Super Bowl.
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